Top 5 Travel and Local Apps Performance in Mexico Q4 2024

In the fourth quarter of 2024, the performance of top travel and local apps in Mexico showed diverse trends across downloads, active users, and revenue. This analysis, based on Sensor Tower data, highlights key metrics for the leading apps.

Instabridge: WiFi Hotspot Map experienced fluctuations in weekly downloads, starting from around 67K at the beginning of October, dipping mid-quarter, and closing the year with approximately 52K. The app's revenue peaked at $55 in early December, showing a notable increase from earlier weeks. Active users saw a dip mid-quarter but rebounded towards the end, reaching close to 360K.

Airbnb maintained a stable download rate, beginning with 67K and ending the quarter with about 72K. Active users showed a consistent upward trend, peaking at over 2.5M by the end of December.

Viva saw its downloads start at 38K, with a peak in mid-November at 47K and a slight decline to 30K by the year's end. Active users increased significantly, starting at nearly 500K and finishing the quarter at 875K.

For Expedia: Hotels, Flights, Cars, weekly downloads rose from 21K to a robust 58K by the end of December. Active user numbers mirrored this growth, starting at 222K and reaching nearly 399K.

Volaris began the quarter with 33K downloads, with a peak in early November at 39K, and concluded with 29K. Active users showed a steady increase, beginning at 637K and closing the year at 780K.

These insights highlight the dynamic nature of user engagement and app performance in the travel and local sector in Mexico. For more detailed analysis and data, visit Sensor Tower.